Taylor Swift Uses A Little Trickery With Spotify To Push #1 Album

Taylor Swift’s latest album, “1989,” has sold 1.287 million copies in the United States since its released on October 27, according to Nielsen SoundScan. It sits at the top of Billboard charts and is the fourth No. 1 album or Swift. But just as the physical ‘album’ is a dead relic, the concept of buying an album of songs is quickly becoming old hat.

The feat was actually accomplished by the label, Big Machine removing the entire Taylor Swift catalog from Spotify to keep people from getting her music from the streaming service, which pays much lower royalty rates than a direct sale. Other streaming outlets like Rhapsody, Rdio, Beats Music and Google Play Music All Access have kept Ms. Swift’s catalog, because they agreed to keep her music out of free tiers, or offer only paid versions.

THE CONVERSATION QUESTION: Have You Transitioned To Become A Primary Music Streamer?

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1 Comment

  1. I am now an exclusive Rdio guy. I can listen to just about anything I want from past and present, and if they don’t have it, I just live without. haven’t bought a download in months, and of course no CDs in years.

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