SkyMall Files for Bankruptcy

729x90 Negotiate the Best Deal

A major source for stuff you don’t need that you can’t afford anyway is dying, as in-flight catalog SkyMall has filed for Chapter 11 bankruptcy protection. The Phoenix, Arizona-based publication was found in the seat-back pockets of numerous airlines as source of entertainment and a funnel for money that was burning a hole in your pocket. With new regulations allowing passengers to use smartphones and tablets during flights, people have little need to reach for the airline magazines if they forget to purchase a paperback before boarding their flights. The direct-to-consumer marketing magazine has existed since 1990, and is infamous for offering the everyday consumer a chance to purchase items such as a Big Foot garden statue, an eye and head massager and a bidet sprayer/ tablet bathroom accessory. The magazine, which has been around since 1990, is a direct-to-consumer marketer that sells eccentric items such as a Big Foot and Velociraptor dinosaur garden statues. The Wall Street Journal reports that SkyMall’s revenue was about $33.7 million in 2013, but the first nine months of 2014, though, vas only $15.8 million.

THE CONVERSATION QUESTION: Will You Miss SkyMall As A Part Of Your Flight Experience?

Add your comment to join the conversation.

About the Author: The Conversation

You May Also Like

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *