Frito-Lay Sweetens Snack Food Offerings With Sweetos


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Frito-Lay lead the way with the limited-time Christmas holiday launch of Lays Wavy Potato Chips Dipped in Milk Chocolate, and continues the trend with the pre-Easter launch of Cheetos Sweetos. Sweetos are a puff snack that taste like cinnamon and sugar, as opposed to the powdery cheese taste of the regular offering. A 7-ounce bag of Sweetos will command about $3.49 out of your current snack budget. Based on the success of the new offering, Frito-Lay will look into other sweet Cheetos flavor options to produce in the future.

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